Websites Made Simple: How to have a successful website design business

If you've had a quiet month and you're tempted to drop your prices, please don't. There's usually money sitting in places you haven't looked yet. Check out my group - https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm helping you work out a plan to make more money in your web design business right now. Some of it brings in cash quickly, and some of it builds a steadier pipeline, so web design doesn't have to be feast or famine. We get into: Why the website is only one part of what your client is paying for, and why you still stand firm on your prices My payment terms, and why content deadlines stop you building next year's website at last year's prices Why your previous clients are your quickest win, and when to ask them for a testimonial and a referral…

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. If you've ever had a client say yes, pay the deposit, and then go quiet for weeks, it's rarely because you did something wrong. It's usually because they weren't quite ready to work with you. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about how to attract the clients who come to you ready to buy, so you can save yourself all that back and forth. I also tell you the story of the time I was the person who wasn't ready, why I was never Hinge's ideal customer, and why it did not go well. We get into: Why niching means the right clients find you when they're ready, not just shopping around The huge gap between "not quite ready" and "sign me up, here's the money" What happens when a client pays the deposit and then goes…

If you're busier than ever, marketing harder than ever, and still turning over the same money year after year, it's usually not because you need a new skill. It's because the thing holding your web design business back is you — the price you drop before the client has even spoken, the £38 jobs you're doing at £150 an hour, and the evenings you're working for free. My Sparks group is a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm getting real about money mindset: why so many website designers get stuck at the same figure, how we quietly become the bottleneck in our own business, and what it actually takes to level up without burning out. We get into: Why “learn a new skill” is rarely the answer when your income has flatlined The one thing to do the moment you've said your price: pause What to say when a client…

If you've started to fall out of love with web design, it's usually not the design that's the problem. It's the invoices, the contract wording, the awkward client emails, and all the other bits that crept in and took over your week. Let's fix that. Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about how to work out which parts of your web design business you actually love, how to hand over the parts you don't, and why that usually costs a lot less than you think. We get into: Why getting stuck “in the weeds” makes good designers fall out of love with the work How to identify the parts of the business you genuinely enjoy Why not every web designer loves designing, and why that's completely fine How designers and…

If accessibility has never really come up in your work, it isn’t because you’re careless — it’s because almost nobody teaches it. Not the courses, not the diplomas, and definitely not the platforms we all build on. Check out my group offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode of Websites Made Simple, I'm joined by Rachel Mess of The Inclusive Design Company, a website designer and trainer who specialises in accessible websites. Rachel got into accessibility because her sister is visually impaired — and was mortified to realise that in years of web design training, not one course had mentioned it. Together we cover the single biggest accessibility failure on the internet, why the drag-and-drop components you trust might be unreadable to both…

If your clients keep coming back with “How do I log in?” and “How do I change an image?”, it isn’t because they’re difficult. It’s because nobody ever handed them a manual for the thing you just built them. Check out my group offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m walking you through exactly how I create a website user manual for every single client: what goes in it, how it’s built, and how it went from a job that ate my time to a template I barely have to touch. There’s a free template to go with this episode, so you can start your own straight away: https://websitesmadesimple.co.uk/website-manual We get into: Why a user manual is the difference between a delighted client and endless “how do I…” emails How to build yours in Canva and…

If you’re overworked, underpaid, and doing every single part of your web design business alone, the problem usually isn’t your skills. It’s that no one ever showed you how to build the business around the work: how to price it, structure it, and share the load so it actually lasts. In this episode I mention my Sparks mentoring community. You can join here: https://websitesmadesimple.co.uk/sparks-group-mentoring/ Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about how to build a sustainable web design business, one that pays you properly, doesn’t burn you out, and works for you and your clients, whatever stage of your career you’re at. We get into: How undercharging and “building a portfolio for free” quietly stalls your business Why collaboration, not competition, with designers, copywriters and SEO specialists grows your income Why every website project really starts with copy and brand, not the build How to work out your offer and review it so it…

Nobody handed most of us a manual for this. Web design is a self-taught industry, so we all arrive from different angles, with different tools, and it's far too easy to decide you're "doing it wrong" the moment a louder voice tells you their way is the only way. *whispers in your ear* - if this episodes sparks your interest, check out my mentoring group: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking directly to designers and developers in their first few years, sharing the practices that helped me build confidence, better websites, and a stronger business, without pretending there's one "right" way to do it. We get into: How investing properly in your setup (themes, insurance, compliant contracts) slowly builds your confidence Why "spend money…

A messy sign-off leaves a messy memory — and it’s one of the easiest things to fix with the right checklist in place. Welcome to another episode of Websites Made Simple with me, Holly Christie. Check out: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. In this episode, I’m walking you through my full website sign-off process — the checklist I use every single time to make sure projects end cleanly, clients are set up properly, and I can actually close the project and move on. We get into: Holly’s website “pack-down” checklist and why you need one Cookie notices, GDPR, and what to check before you go live Why you should run a Page Speed Insights report and screenshot it every time Setting up admin accounts (the step Holly has forgotten more than once) Website manuals: why every client should get one and how to create them Hooking up analytics,…

If you’ve ever been made to feel that your tech stack is wrong, or that using a page builder makes you less of a “real” developer, this episode is here to give you a reality check. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about tech stacks, tech shaming, and why the platform you build on matters a whole lot less than what you’re actually delivering. We get into: What we’re actually being hired to deliver — and why the tools are irrelevant Why client ease of use should drive every tech decision you make The difference between a proper handover and abandoning your client at the door Why locked-down websites cause problems for everyone, including you How imposter syndrome fuels tech shaming in the web design industry Why personality and trust win clients over tech stack every single time The disappearing developer problem and how to be the designer clients return to If you’ve been tech shamed, or you’ve been second-guessing your tools, this will…

If you're putting in the work, showing up, doing everything you can — and still turning over the same amount of money year on year — this episode is for you. Check out my popular group mentoring programme: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Hi and welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about the money mindset patterns that can sometimes keep web designers stuck, what it actually means to outsource and invest in your business, and how to get out of your own way so you can finally start earning what you deserve. We get into: Why so many web designers drop their prices before the client has even had a chance to respond The power of the pause Why payment plans for hosting and maintenance are non-negotiable recurring revenue What a money mindset ceiling looks like, and why it…

If a client has ever asked you "When will my website be found on Google?" — and you didn’t quite know how to answer — this episode is for you. Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about where your role as a web designer ends and where an SEO specialist’s begins — and why knowing that difference could genuinely change the quality of the websites you deliver and the reputation you build. We get into: The difference between building an SEO-friendly website and delivering SEO services What you ARE responsible for in every build (and where the line is) How to find an SEO specialist you actually like working with Why you should bring them in before the build starts, not after What an SEO specialist actually produces…

If you’ve been tempted to move to a £99 a month website model — or you’ve been quietly cutting your prices just to get work through the door — this episode is a direct intervention. Psst! Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about why the £99 website model isn’t the sustainable business move it might look like on paper — and what to do instead when the market feels slow. We get into: How the maths of volume pricing simply don’t add up The burnout that comes with trying the model Why ongoing payment plans are bad news The hidden costs that slowly erode client trust What to do instead If you’re a web designer wondering whether dropping your prices is the answer, this episode will give you the confidence to hold…

AI is everywhere — and so is everyone telling you to use it for everything. But when it comes to your website, your plugins, and the work you ship for clients, the wrong AI shortcut can quietly become a serious liability. Check out my Sparks Group Training for anyone and everyone involved in the publishing of websites, from copywriters to SEOs: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. Welcome to a special bonus episode of Websites Made Simple with me, Holly Christie. (Quick note — my podcast mic was misbehaving for this one, so the audio is not quite up to our usual standard. My producer Neal at Podknows has worked his magic to clean it up, so please do stick with it. The conversation is genuinely worth your time.) I am joined by senior developer Rob Fisher to talk about where AI actually helps in web design, where it absolutely does not,…

Imposter syndrome doesn’t care how good you are. It shows up anyway — making you hesitate before you send a contract, stumble over your words on a call, or scroll past someone else’s work and quietly wonder if you’re good enough. In this episode of Websites Made Simple, Holly Christie gets honest about imposter syndrome in web design. Why it hits so hard in a self-taught industry. Why tech shaming on LinkedIn makes it worse. And what you can actually do to push through it, level up, and stop letting self-doubt quietly run your business. We talk about: Why imposter syndrome affects experienced and award-winning designers too The problem with tech shaming (and why the tool you use doesn’t define your worth) Why there’s a seat at the table for every web designer How to stay in your lane and focus on your own growth What to do when your processes feel messy or your designs feel stale How to push outside your comfort zone and keep developing Why you’re probably doing much better than you think Chapters: 00:00…

If you keep finding yourself building features your clients ask for that quietly make their websites worse, this one's for you. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about popups — why they're usually doing the opposite of what your clients think they're doing, what to say when a client is dead set on having one, and what to do instead to keep conversions high without frustrating visitors straight off the page. We get into: Why popups interrupt the user experience in the worst possible way How popup design often looks spammy and quietly damages trust The SEO problem that popup plugins don't tell you about (hint: it's your H1) Why exit intent popups feel like surveillance — and why that's a problem How caching plugins can break popups entirely anyway What slide-ins are and how to use them without being annoying Floating buttons — how to use them properly (and what not to do on mobile) Dedicated signup sections that convert without the…

If you're not including links pages and custom 404 pages in your website builds, you're leaving money on the table — and doing your clients a disservice. Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about two of the most underrated pages in website design: the links page (your on-brand, SEO-friendly alternative to Linktree) and the custom 404 page. Both are quick to build, easy to position as a value add, and a genuinely great way to stand out from designers who aren't sweating the details. We get into: Why Linktree and similar tools can actually hurt your reach on social media platforms How a links page on your own website works with your SEO and drives traffic where you want it What to put on a links page to make it…

If you're wondering why clients aren't buying from you or why the ones who do seem to undervalue your work, the answer isn't always more leads — it's the experience you're creating from the very first touchpoint. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I'm talking about what we are really selling when we are selling websites — and it's not the number of pages or the platform. It's the experience. From the first discovery call to the handover manual, every touchpoint either builds confidence or erodes it. We get into: Why discovery calls convert better than email enquiries — and how to structure them How to follow up after a call so you stop losing warm leads What your contracts should protect you from (and why so many designers get this wrong) How to keep clients informed and feeling involved throughout the build When to refer out — and why knowing your boundaries makes you more professional, not less What good aftercare looks like (hint: it's not a…

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. If you keep attracting bargain clients, it’s usually not because you need more leads. It’s because your pricing model is less than optimal... mostly because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about why charging hourly for your web design projects is holding you back — from better clients, better income, and a calmer business. We get into: Why hourly pricing puts you in a race to the bottom How project pricing builds confidence on both sides Why clients feel cheated when hourly quotes run over How scope creep is easier to manage with project pricing What bundled pricing looks like in…

If you’ve ever delivered a well built, SEO friendly website and then found yourself being blamed when it doesn’t rank or generate leads, this episode will feel very familiar. Welcome to another episode of Websites Made Simple with me, Holly Christie. Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring real questions, tricky client situations, fuzzy boundaries, and those moments where you’re thinking, “This isn’t actually my job, is it?” In this episode, I’m joined by SEO specialist Nikki Pilkington to talk about the difference between SEO friendly and SEO optimised, and why that distinction matters so much for web designers. We dig into how good websites end up being labelled “not working”, how easily expectations drift, and why web designers often carry responsibility for outcomes that sit firmly outside their role. We get into: • What SEO friendly actually means from a web design and build…

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments. If you keep attracting bargain clients, it’s usually not because you need more leads. It’s because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you. Welcome to another episode of Websites Made Simple with me, Holly Christie. In this episode, I’m talking about how to level up in your web design business by building a stronger brand, showing up with more intention, and making more money without trading time for money. We get into: How to make your website properly represent the work you want more of Why constantly rebranding can quietly damage trust How to show up consistently without spreading yourself thin What strategic content looks like (not just personal updates) How to use FAQs and pre call emails so…

Check out my new offer - https://websitesmadesimple.co.uk/sparks-group-mentoring/ - a supportive group mentoring session created specifically for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments Podcasting can be a powerful marketing tool for website designers — but only if it’s done with intention. Welcome to another episode of Websites Made Simple with me, Holly Christie! In this episode, I share what I’ve learned from nearly two years of podcasting for my web developer mentoring and website design business. I cover strategy, production, audio quality, SEO, and, honestly, the expectations you should have. Most importantly, I share where I learned what I could have done better, what I did wrong and where I’ve seen others stumble, too. I talk about how to plan before you hit record. I explore the stuff I underestimated, like how much audio quality matters. I explain why relying on Zoom hurts listener retention, how podcast SEO is a thing, and why…

Check out my new offer - https://websitesmadesimple.co.uk/sparks-group-mentoring/ - a supportive group mentoring session created specifically for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments You ever hear a new tech term and immediately feel… tired? Like you’re supposed to be impressed, but something doesn’t quite add up? Yeah. That’s how I felt the first time I heard “vibe coding”. Welcome to another episode of Websites Made Simple with me, Holly Christie! In this episode, I’m talking about what vibe coding actually is, why it’s suddenly everywhere, and why I’m really not here for the idea that AI-generated websites are a shortcut to doing things properly. I share what I’ve been seeing behind the scenes — clients in a panic because AI-written code doesn’t work, websites that look fine on the surface but fall apart when you try to use them, and designers whose confidence gets knocked after someone else tears their work apart. This isn’t an anti-AI…

You ever land on a website and instantly feel… irritated? Like something’s off, even if you can’t quite put your finger on it? Yeah. Your users feel that too. In this episode, I’m calling out the website design habits that quietly push people away — the unnecessary animations, the chaotic menus, the inconsistent images, the confusing links, and all the things we think look clever but actually make visitors hate being on our sites. And I’m not ranting for the sake of it. These choices cost you enquiries, sales, and trust. We’ll talk through why these habits creep in, what they’re doing to your user experience, and the simple fixes that make your site feel cleaner, calmer, and more professional (without stripping out your creativity). If you build websites for clients — or you’re guilty of “just adding one more animation” — this one’s for you. Come and find out more at websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.uk Skip to the good bits: 00:00 "Over-Animating Websites: A Problem" 04:54…

If you’re a website designer or developer who’s invested in coaching and still feels stuck, this episode is for you. I’ve been hearing from so many designers who say “I tried coaching, I’m burned out, and my business still doesn’t feel sustainable.” In this episode I’m breaking down the real reasons coaching often doesn’t work for website designers, and why mentoring can be a better fit when you need practical, industry specific support. I talk about: • the key difference between coaching and mentoring • why “you already have the answers” can feel infuriating when you’re in client chaos • how industry specific advice helps with things like tricky feedback, scope creep and boundaries • what it looks like to be supported while you level up without burning out I’ll also share how I work with designers and developers inside my Phoenix programme and through one to one mentoring, so you can decide what kind of support is right for you. 👉 Want mentoring that actually understands the realities of running a web…

Welcome to Websites Made Simple; a fortnightly podcast which wants to help you run a successful website design business. Most small business owners in the website design space are working hard. Really hard. At the same time they feel like they’re winging it. This podcast is here to support you in your business journey. Helping you to identify and plug the gaps in your processes, market yourself authentically, and build an audience of ideal website design clients, all while working within the best practices. Each episode I'll bring you the benefits of my many years of experience as a website designer and website design mentor. I’m Holly Christie, founder of website companies, This Demanding Life and Simply Sites. I myself am a website designer, small business mentor and strategist. Over the course of this podcast I’ll be walking you through the common factors that are stopping you from making a success of your small business. I’ll also give you expert advice on how to overcome them, in a way that feels…

If your web design business feels like controlled chaos with too many projects and too few profits — this episode is for you. Welcome to another episode of Websites Made Simple with me, Holly Christie! In this episode, I’m sharing how I raised my prices without scaring clients off, simplified my systems, and built a smoother, more sustainable design business. You’ll also hear how I created a simple Website User Manual that completely changed my client handovers — turning them into a premium experience and cutting out all those “can you just…” support messages. I talk about Lily Atwell-Rowan, who’s brilliant at helping creatives untangle their processes and onboard team members with ease, and Mike Fox, host of The Lone Wolf Unleashed Podcast, who’s doing clever things with AI to streamline systems and workflows. And finally, I’ll walk you through how my Phoenix Programme mentoring track helps website designers scale with less chaos and more cash. This is my playbook for any website designer who wants fewer…

A client threatened to “ruin my reputation” unless I refunded a non-refundable deposit. Then came the one-star Google review and the plot twist that made my reputation stronger. Welcome to another episode of Websites Made Simple with me, Holly Christie! In this episode I share the whole story, how I responded, and what to put in place so one angry client can’t tank your business. If you’re a website designer or dev who’s ever ignored red flags (yep, me too), this one’s for you. Skip to the good bits: 00:00 "Client Conflicts and Resilience" 06:15 "One-Star Reviews Often Misleading" 09:00 "Responding to a 1-Star Review" 11:39 "Phoenix Program: Transform Your Career" When a client threatens to ruin your reputation, here’s the exact playbook to protect your brand and flip the narrative—fast. For web designers/developers dealing with scope creep, 1-star bombs, and refund pressure. Handle non-refundable deposits without panic What to write under a 1-star review Turn a bad review into social proof on LinkedIn Red…

Let's talk about the challenges that every website designer and developer has faced at one time or another: those “pain in the arse” clients who constantly try to override your creative process, push for shortcuts, or ignore the boundaries you’ve set. Welcome to another episode of Websites Made Simple with me, Holly Christie! I’m getting honest about what it feels like when a project just isn’t sitting right—when your heart drops at another problematic email and you start questioning your own approach, especially as everyone else seems to be breezing through perfect testimonials and happy launches. I’ll share my practical strategies for protecting your boundaries, saying a firm “no” to unethical requests (like copying someone else’s design), and managing difficult clients who want you to queue-jump or abandon your process. You’ll hear some real stories from my own experience, including how to handle disagreements over design decisions, document your advice, and know when it’s time to offboard a client…

In this episode, I'm excited to introduce you to something very different. Something that if you're a website designer or developer, is going to help to transform all your results. Have a listen, and if you're interested, visit https://websitesmadesimple.co.uk/ and click the menu item "Phoenix Programme" for more details and to book your free introductory call.

Welcome to another episode of Websites Made Simple with me, Holly Christie! With nearly two decades of experience in website design, I'm explaining the pros and cons of template shops; those ready-made website solutions that so many of us create, yet often struggle to actually sell. In this episode, I'll talk you through what it really takes to build a thriving template side business. From choosing the right client experience and support systems, to setting boundaries on content and pricing, I'll share the strategies that have made my own template shop, Simply Sites, a success. Whether you're considering launching your own template shop or looking to improve what you already have, today’s conversation is packed with practical tips, personal insights, and actionable advice to help you avoid common pitfalls and create templates that truly sell. Click play and let’s get started! This episode comes with a free download. Click here to get your free Template Shop Checklist Mentioned in this episode: Remember to…

Are you losing clients before they even hit 'contact'? Welcome to another episode of Websites Made Simple! I’m Holly Christie and in this episode, I'm revealing why faceless websites kill trust — and how showing up, sharing your values, and being transparent with pricing makes clients choose you. 👉 Plus: the simple UX shifts that turn browsers into buyers. Click play and let’s get started! Mentioned in this episode: Remember to sign up for our blogging masterclass! Go to https://websitesmadesimple.co.uk/masterclass Blogging masterclass Free Resources Websites Made Simple Courses

Welcome to another episode of Websites Made Simple! I’m Holly Christie, and today I’m exploring a question I get asked all the time by fellow web designers and developers: should you put your pricing on your website, even if every project you do is completely bespoke? In this episode, I’m sharing my thoughts on this contentious topic. I’ll walk you through how I've addressed issues like this to build a successful business. If you’re wondering how to confidently showcase your pricing online in a way that feels right for you and your business, you’re in the right place. Click play and let’s get started! Mentioned in this episode: Remember to sign up for our blogging masterclass! Go to https://websitesmadesimple.co.uk/masterclass Blogging masterclass Free Resources

Embarking on a journey as a new web designer necessitates a judicious approach, particularly regarding pricing strategies. It is imperative to refrain from undercutting one's prices, as doing so compromises the perceived value of your services and undermines the professional standard within the industry. Rather, I advocate for establishing a solid foundation by specializing in brochure-led websites for service-oriented businesses, which offers an opportunity to hone essential skills without overwhelming complexity. Furthermore, nurturing strong relationships with clients is paramount; this engenders trust and facilitates collaboration, ultimately enriching the design process. As we explore the initial steps in this episode, we provide guidance on aligning your offerings with your expertise while emphasizing the importance of continuous learning and investment in your professional development. Mentioned in this episode: Contract pack Remember to sign up for our blogging masterclass! Go to…

Welcome to another episode of Websites Made Simple, the podcast designed for website designers and developers who want to build thriving businesses without losing their sanity. I’m Holly Christie, website designer, mentor, and straight-talking website design advocate, and today we’re tackling one of the most common challenges in the web design world: how to attract more clients... especially those perfect-fit, dream clients who really get your vibe. In this episode, I’ll guide you through practical, actionable strategies for filling your client list with people who love what you do. Whether you’re just starting out or looking to uplevel your web design business, this episode is packed with advice to help you stand out, stay true to yourself, and attract a steady stream of clients who value your unique skills. Timestamped summary 00:00 Authentic Branding Through Personal Design 06:08 Website Messaging for Sales Success 07:12 Social Media Messaging Consistency Guide 11:22 "Building Trust Through Expertise"…

Ready to vent with me? I’m Holly Christie, website designer, mentor, and straight-talking website design advocate. This week I’m torch-lighting the five shady moves that keep giving our craft a black eye. In 20 punch-packed minutes you’ll hear me: Call out those 'custom' builds that are nothing more than slapped-on Elementor templates Drag the timeline-promise-breakers who ghost after pocketing the deposit Expose the radio-silence communicators and teach you how to lock them down with a rock-solid client contract Rant about the 'pretty-over-perform' crowd who ignore tech, security, and UX fundamentals Swat the copy-paste lurkers hijacking your LinkedIn posts for clout. Plus one bonus AI-built-site myth-buster you can’t miss By the end, you’ll have a clearer playbook for protecting your reputation and your clients’ results. No sleaze required. Grab your earbuds, hit play, then snag my Website Designer Contract Pack to keep every project (and payment) on track. Mentioned in this episode: Websites Made Simple…

Welcome to another episode of Websites Made Simple with me, Holly Christie. I'm a web designer, founder, and mentor dedicated to empowering website professionals in their careers. In this episode, I'm risking some backlash. And it's a topic that’s sure to get a lot of my peers riled up. Drawing from years of experience with one specific tool, I'm explaining why Elementor needs to get in the bin, why its initial appeal sucks people in, and the frustrations I've faced with its licensing, code quality, frequent updates, and compatibility issues. I said what I said. And now you can hear it. Links referenced in this episode: linkedin.com/in/hollycchristie websitesmadesimple.co.uk Companies mentioned in this episode: Crocoblocks Elementor Divi Neve Timestamped summary 00:00 "Boost Your Design: Ditch Elementor" 06:34 "Client Needs and Software Flexibility" 08:32 Elementor Updates: Challenges and Limitations 11:06 Elementor Usage Insights on LinkedIn Mentioned in this episode: Contract pack Remember to sign up for…

The phenomenon of scope creep is a pervasive challenge that besets web developers, often arising from the desire to appease clients. I share my strategies for mitigating this issue, ensuring that projects remain true to their original parameters. It's imperative to establish clear boundaries at the onset of any project, thereby preventing the gradual expansion of client demands that can lead to disarray. You'll need effective communication and structured processes, which not only safeguard the integrity of the project but also foster a positive relationship with clients. By adopting these practices, we can maintain both the quality of our work and the satisfaction of our clients, ultimately leading to a more successful and enjoyable web design career. Listen to hear my advice on how to handle client scope creep in your website design business. Links referenced in this episode: websitesmadesimple.co.uk Companies mentioned in this episode: Websites Made Simple Wix Squarespace Mentioned in this episode:…

Welcome to “Websites Made Simple.” I’m Holly Christie; website designer, mentor, and the host of this podcast. In this episode I’m pulling back the curtain on the real cost of free website tools. I’ll be sharing my personal insights and experiences, helping you figure out when those tempting free tools are actually a smart move - and when they’re more trouble than they’re worth. As someone who loves WordPress and has tried just about every option out there, I’ll explain why some free platforms are industry favourites, and why investing in premium themes and plugins could actually save you a ton of time and help your business grow. I’ll also walk you through the practical side: how to budget for tools, price your projects right, and invest in what really matters for your workflow and your clients. Whether you’re starting out or looking to take your web design business to the next level, I’m here to give you honest, actionable advice from inside the industry. Timestamped summary 00:00 Free Websites Can't…

Welcome to another episode of Websites Made Simple! I’m Holly Christie, your host, and I’m thrilled to have you here. As someone who’s been in the website design game for over a decade, I know how tricky—and sometimes overwhelming—the world of web design can be, especially when it comes to protecting yourself with the right contracts. In this episode, I’m explaining what you absolutely need to include in your website design contracts. I share the essentials from my own real-world experience: how to create agreements that keep both you and your clients accountable, why you need detailed terms of service alongside your contract, and the must-have clauses to avoid headaches like scope creep, project delays, or ghosting clients. I’ll walk you through practical strategies for outlining timelines, handling changes, protecting your intellectual property, and making sure your liabilities are clear—plus, I’ll offer friendly tips on navigating cancellations and abandoned projects. Whether you’re brand new to contracts…

Stuck staring at a half-finished client homepage, and wondering why your carefully planned timeline has melted? Hi, I'm Holly Christie, and in this straight-talking session, I'm sharing website design business tips for small-business owners who keep hitting the same wall. You’ll learn the simple test that reveals whether your block is a process gap or a mindset trap, along with workflow and productivity hacks for web developers that restore momentum in minutes. Quick win you can try today: set a 15-minute timer, tackle the easiest unfinished task on your current build and watch how fast clarity returns. Ready for more? Hit play and get the practical moves that will unstick your web-design projects—starting now. Links referenced in this episode: websitesmadesimple.co.uk thisdemandinglife.com Mentioned in this episode: Remember to sign up for our blogging masterclass! Go to https://websitesmadesimple.co.uk/masterclass Blogging masterclass Websites Made Simple Courses Check out our Websites Made Simple courses!…

Have you been tasked with rebuilding a website? Is the idea of destroying the SEO filling you with dread? This is the episode for you. The Essential Guide to Maintaining SEO When Rebuilding Websites Website rebuilding necessitates a meticulous approach, particularly with respect to SEO (Search Engine Optimisation). There are a heap of challenges you'll stumble across when transitioning from an old website to a new one, especially concerning the existing URLs that search engines have already indexed. I always emphasise the critical importance of not discarding the old website prematurely; rather, there are effective techniques I use to construct the new site and safeguard SEO integrity. I'll share them all with you in this episode. Links referenced in this episode: courses.thisdemandinglife.com screamingfrog.com websitesmadesimple.co.uk Tools mentioned in this episode: Screaming Frog Elementor (sorry, not sorry) Mentioned in this episode: Websites Made Simple Courses Check out our Websites Made Simple…

Welcome to another episode of "Websites Made Simple." I’m Holly Christie, your host, and in today’s episode, I’m sharing what best practices in website design truly mean based on my own journey as a website designer and mentor. The Ultimate Guide to Website Design Best Practices Over the years, I’ve learned that creating stunning websites is just one piece of the puzzle—discovering higher standards and focusing on accessibility are what really boosted my confidence and helped my clients trust me, too. I’ll walk you through some of my go-to strategies, starting with simple accessibility wins, like choosing the right font sizes and making sure every website is easy for everyone to use. I’ll talk about how to structure content for good SEO, the benefits of using quality tools over just the cheapest options, and why keeping your websites lightweight and mobile-friendly matters more than ever. And, because I know how overwhelming client projects can get, I’ll share some hard-won advice on setting boundaries and…

How can you create an ideal website design business that not only aligns with your aspirations but also alleviates the stress often associated with running such an operation? That's what this episode is about. Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my courses as mentioned in the episode This episode, we're examining the critical aspects of client management, emphasizing the importance of identifying and avoiding challenging clients who may impede our progress. We'll talk about those people who ghost us, or push the limits and boundaries, ultimately leading to scope creep. We'll also talk about a practical way to avoid those customers who are lacking clarity in their preferences or those prone to shifting demands without consideration of process or costs. We'll also explore strategies for fostering a collaborative relationship with clients who respect the design process, thereby enhancing both our creative output and professional satisfaction. Click play now,…

In this episode, we're going to talk all about those must have website design tools. Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my courses as mentioned in the episode There are some crucial tools that every website designer should have to efficiently run their business. As a seasoned website designer and mentor, I wanted to share with you some of the more essential platforms and software that not only streamline processes but also enhance client relationships. Some of these are free. From file-sharing solutions to design apps and project management, I'm covering it all. Whether you're a novice or an experienced designer, I'm hoping this episode will help you elevate your website design business by simplifying the administrative and creative elements of website creation. Next steps to take with me My courses - courses.thisdemandinglife.com My LinkedIn - https://www.linkedin.com/in/hollycchristie/ Tools mentioned in this episode: wetransfer.com canva.com trello.com…

In this episode of Websites Made Simple, I'm talking you through the complexities of dealing with challenging website clients. Pro Tips for Secure and Successful Web Design Projects with Difficult Clients Hi, I'm Holly Christie, a seasoned website designer with extensive experience, and it's my mission to share my insights with you. Over the course of 20 minutes in this episode of the podcast, I'm offering my advice on dealing with clients who may become difficult during the web design process. I've witnessed some common client behaviours such as frequent requests for changes, project delays, and scope creep, and I'll offer practical solutions for setting boundaries and maintaining a positive working relationship. I'm also explaining why you might want to get access to one of my valuable resources (linked below) which will help you solve a lot of these problems almost immediately. Check out my courses for Website Professionals: courses.thisdemandinglife.com Mentioned in this episode: Turn Negative Feedback…

Maximize Sales with Effective Website Call to Action In today's episode, I'm focusing on the crucial aspect of leveraging your website’s call to action (CTA) button to increase sales. Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my SEO course as mentioned in the episode Whether you're a designer or small business owner, this episode is packed with insights on how a well-crafted CTA can guide visitors on your website and help turn interest into engagement and sales. I'll explain the importance of CTAs, explaining how they can transform a beautifully designed site into a powerful sales tool. I'm also sharing my personal strategies and experiences in using CTAs effectively. Did you know, there's a balance to be struck between having too few and too many CTAs?... Timestamped summary 00:00 Email Lists: Engage Beyond Websites 05:42 Streamlined Client Engagement Strategy 10:19 Newsletter Engagement Strategies 11:21 Boost Sales with Simple Website Tweaks Next steps to take…

Why Now Isn't the Time to Quit Your Website Design Business Running a website design business can be super challenging, especially during tough market conditions. Time to talk about how we can overcome imposter syndrome and fill knowledge gaps, particularly in the wake of recent global changes. Welcome to another episode of Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my SEO course as mentioned in the episode As a passionate advocate for small businesses, I wanted to offer some practical advice on identifying ideal clients, refining your messaging, and effectively building a marketing strategy that includes your website, social media, and email list. If you're on the verge of quitting your website design business, this episode is packed with valuable strategies to keep you motivated and help you attract the right clients, ensuring your career as a website designer is both satisfying and successful. Whether you're just starting out or looking to reignite your passion, I want you…

In this episode of Websites Made Simple, "Nail the website design workflow and land new business" I'm talking you through the critical importance of streamlined processes for website development and effective client communication. Discover practical strategies to structure your workdays, set clear boundaries, and manage client expectations to avoid common pitfalls like 'ghosting'. We’ll discuss why having robust guidelines for your clients, including collecting essential content upfront, is crucial for success. Whether you’re a website designer just starting or a seasoned pro, this episode is packed with actionable tips to refine your workflow and elevate your web design business. Learn how organisation and strong communication can enhance client satisfaction, save time, and set your projects up for success. Want to optimise your website development process and take your web design business to the next level? Best click play then! 00:00 Website Designer Communication Issues 06:09 Copywriting Alternatives and…

Transforming Your Website Development Business with Holly Christie Welcome to the very first episode of "Websites Made Simple"! I'm your host, Holly Christie. If you followed my previous podcast, "Your Business Online Your Way," you'll know this tagline from my website, This Demanding Life. After a long break, I am excited to be back, with a refreshed outlook and newfound motivation, thanks to some great advice I received over the summer. In this introductory episode, I'll share my story of last year and explain why I decided to switch directions. This podcast is now all about aiding fellow website developers with valuable insights and practical advice. Whether it's enhancing your marketing skills, avoiding common pitfalls, or learning industry best practices, I’ve got you covered. Expect bite-sized, impactful episodes every couple of weeks that are designed to fit into your busy schedule. You can find out more about me and access my resources at thisdemandinglife.com and courses.thisdemandinglife.com. I'm…